Dental, try a new dentist, you know, buy this, do that, etc. Direct mail marketing is where you go to your mailbox, pick up the mail, open it up and there’s a postcard or there’s a flyer, maybe a letter or even a little magazine that you never ordered. The very first campaign I did was an old-fashioned, what they refer to as ‘direct mail’ campaign. Like I said, when we first started it was out of frustration and learning how to grow our business. It’s just sitting down and learning how to do it. I just throw it away or delete the click or whatever.’ The truth is, even if you do delete it or you throw it away, you’d look at the piece of advertising and the people who are in that profession know that and they use it. One of the biggest fallacies that are in any industry is, ‘Oh, I don’t read advertising. Strategies to Grow Your BusinessĮvery small business starts out with the desire to build their business and then you get to a point where you wonder, ‘How do I get more customers? How do I grow this business?’ When we hit that point, I started looking around reading and studying, I hired a couple of people who were professionals in marketing and that taught me a lot about how to market. Tammy Lesueur has over 25 years of experience in marketing, with verified growth in the insurance industry. In today’s Insurance Talk, Cheri Martinen and guest Tammy Lesueur discuss marketing growth strategies using direct mail marketing techniques for small business growth. Listen to Insurance Talk: Direct Mail Marketing for Small Business How to Get More Website Traffic & Leads Types of Insurance Audits. ![]() ![]() Medicare and Medicaid – What is the Difference? What Does Original Medicare Cover?.Why would anyone need Umbrella Insurance? Medicare and Medicaid – What is the Difference?.
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